Brand Development


Through design research, we uncover what motivates buyers at their deepest emotional level. As a result of that research, we are able to create brand stories that trigger emotional responses in customers.

We inspire. We empower. We educate and we entertain. We create aesthetics that cause buyers to say, “I need it!” Then, we follow through on the rationale by creating products, packaging, displays, and user experiences with performance, reliability, durability, quality and value… The stuff that makes buyers say, “I want another!”

Buyers react emotionally, then rationalize the purchase decision. If the rational experience delivers on the emotional promise, then the buyer will come back again and again.

Our Brand Development services include:

  • Branding and Positioning
  • Visual Brand Languages
  • Logo Design
  • Product Design
  • Graphic Design
  • Packaging Design
  • Point-of-Purchase Display Design
  • Trade Shows and Exhibit Environments